Meanwhile we had a common puzzle to solve: a mother company that wants to establish memorable recognition for its own brand within the same space as its more recognizable brand names.  Yet each brand, including its own, is identifiably unique, cannot overshadow each other and must coexist in same space without creating a “cacophony” (as the CMO described).  As the common canvas for sub-brands, the more bland and generic the visual cues of the mother ship, the less chance of creating issues with sub-brands, yet the less memorable.  In this case, we had an added twist: strongly conflicting preferences between Italian, French and Spanish cultures, as well as primary target audiences, such as Asia.  How do you find balance?  To help Angelini Beauty create a memorable, unique brand image of its own, we utilized timeless d­­esign techniques to weave a common thread between cultures into a visual vocabulary that would seamlessly translate from 2d to 3d all over the world.  For our final solutions, please see case study 7, Angelini / part 2.